Assessment Quiz Template

Digital marketing is an umbrella term for the marketing of products or services using digital technologies. From website to email marketing to all forms of online content - it's all digital marketing.

Digital marketing lets you generate sales or attract leads while measuring the ROI (return on investment) of your marketing efforts.

Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks. The three main areas of online marketing that you can automate are email marketing, social media, and landing pages.

You'll want to segment your subscribers, based on where they came from and what they're looking for to make sure the emails they receive are relevant to their use case.

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. It's essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

Marketing automation software is an important tool to help you deliver messages to your customers. Gainsight's software, by the way, focuses on customer success and user experience.

Users appreciate free and helpful information, which eventually make them loyal to the brand. So, sharing tips or educational content on social media would definitely get you the desired attention.

Two rules here: focus on your goals and look for quantitative indications. In most cases, the ultimate goal is to drive traffic to your site, but likes and shares are also great indicators of interest and value.

On-page SEO is the practice of using targeted keywords to optimize individual web pages so that they rank higher and earn relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.

Search accounts for more traffic than paid and social put together! So, if you work in digital marketing, you'll need to know at least the basics of SEO. We suggest starting with adding internal and external links.