Assessment Quiz Template

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How Much do You Know About Digital Marketing?

1 / 10

What does digital marketing consist of?

Content Marketing

Email Marketing

Pay Per Click (PPC)

All of the above

2 / 10

What is the goal of digital marketing?

To create brand awareness

To generate sales or attract leads

To create attractive websites

To create content for the users

3 / 10

What process can you use to optimize and measure repetitive online marketing tasks?

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Remarketing

Affiliate marketing

Marketing automation

Growth hacking

4 / 10

What is the first step to automating email marketing?

Segmentation

Call to action

Set up referrals

Set up autoresponders

5 / 10

What is A/B testing?

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Comparing a web page, email, or other marketing asset that run during different time periods (ie. day of week and time of day).

Comparing several elements on a landing page to determine which will perform the best.

Comparing two email variations where the text is the same but the images differ.

Comparing two versions of a web page, email, or other marketing asset with just one varying element.

6 / 10

Which of the following is NOT a marketing automation tool?

Constant Contact

Active Campaign

Hubspot

Gainsight

7 / 10

The best way to promote your company on social media is?

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To advertise your brand, services and products

To collect as many contacts as possible

Provide lots of helpful and free information

Send invitation to potential clients to visit your website

8 / 10

How can you measure effectiveness of social media marketing?

Increased number of followers on platforms such as Facebook and Twitter

Likes, shares, and traffic to website

Increased time spent on social media platforms

Increased engagement on platforms such as Facebook and Twitter

9 / 10

What is search engine optimization?

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Inserting keywords into a website through programming

Evaluating each page of a website for design

The number of links added on the website

The number of search engine sites a website is submitted to

10 / 10

On average, organic search makes up what percent of traffic to a website?

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66%

33%

50%

25%

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